Filter The NoiseBlog

We blog about design, technology, internet marketing and business on the web. As the name implies, we aim to "filter the noise" and share only the most relevant information. Feel free to chime in anytime with your thoughts and comments. Established 2004 in Colorado Springs, Colorado by HighTouch Web Design and Internet Marketing.

How is Facebook, Twitter, LinkedIn, Blogging, Email Marketing and YouTube Affecting Your Business

Kim Kolb - Wednesday, October 27, 2010

Every month I like to reflect on how my on-line marketing efforts are working with my Social Media efforts and my website.  Here are tools I use, Facebook, LinkedIn, Twitter, and Blogging. I have 3 Twitter Accounts, 2 Facebook Accounts, 2 Facebook Pages, 1 LinkedIn Account and 2 Blogs I maintain. Now these are not all my main business accounts with HighTouch Marketing and Design, I also have a passion for Wine in which that is another set of accounts in this mix.  I know what you are thinking..."How does she manage all those accounts?"  HootSuite is what I use, but TweetDeck is also another great tool.

So with all these accounts what is my goal for my business and my passion?  To drive traffic to them! Why? Why would you spend all this time on these marketing efforts and not have a plan?  If you are just aimlessly out there "Playing" then you are not serious about your business. If your goal is not to get more people to your website to find out about you and then to get them to convert to a lead/sale then you really need to stop your efforts. 

Converting a Lead/Sale is different for everyone. With my company HighTouch, my goal is to create traffic to my site so I can convert someone into getting a website redesigned or created and to help that customer market their business.  My Wine site on the other hand, a Lead/Sale is different.  Right now I am working on name recognition, trust and winery profiles. So a conversion can be different for the type of business you are in.

Tracking your efforts

There are great tools like Google Analytics, it is FREE, that you can use to track the traffic on your site, where people are coming from, what they are clicking on, etc.  Tracking your efforts is as important as the actual effort.  You can track all your social media and blogging efforts here as well as putting links on your site to drive traffic to those particular venues.

Here are some Cool Stats from my friend at Bonsai Interactive Marketing. Pay close attention as these stats show you that people are out there and they are searching for you.  What will they see when they find you?

Facebook Stats:

  • The average Facebook user has 130 friends.
  • More than 25 billion pieces of content (web links, news stories, blog posts,
  • notes, photo albums, etc.) is shared each month.
  • More than 150 million people engage with Facebook on external websites
  • every month.
  • There are more than 100 million active users currently accessing Facebook
  • through their mobile devices.
  • The average Facebook user is connected to 60 pages, groups and events.
  • People spend over 500 billion minutes per month on Facebook.

Twitter Stats:

  • Twitter’s web platform only accounts for a quarter of its users – 75% use
  • third-party apps.
  • Twitter gets more than 300,000 new users every day.
  • There are currently 110 million users of Twitter’s services.
  • Twitter receives 180 million unique visits each month.
  • There are more than 600 million searches on Twitter every day.
  • Over 60% of Twitter use is outside the U.S.
  • More than a third of users access Twitter via their mobile phone

LinkedIn Stats:

  • LinkedIn is the oldest of the four sites in this ebook, having been created
  • on May 5 2003.
  • here are more than 70 million users worldwide.
  • Members of LinkedIn come from more than 200 countries from every
  • continent.
  • 80% of companies use LinkedIn as a recruitment tool.
  • A new member joins LinkedIn every second.
  • LinkedIn receives almost 12 million unique visitors per day.
  • Executives from all Fortune 500 companies are on LinkedIn.

Blogging Stats:

  • 77% of Internet users read blogs.
  • 60% of bloggers are between the ages 18-44.
  • One in five bloggers update their blogs daily.
  • Two thirds of bloggers are male.
  • Corporate blogging accounts for 14% of blogs.
  • 15% of bloggers spend 10 hours a week blogging.
  • More than 50% of bloggers have more than one blog.
  • Bloggers use an average of five different social sites to drive traffic to
  • their blog.

YouTube Stats:

  • The very first video uploaded was on 23rd April 2005.
  • By June 2006, more than 65,000 videos were being uploaded every day.
  • YouTube receives more than 2 billion viewers per day.
  • The U.S. accounts for 70% of YouTube users.

So what's the point to all this?  The point or rather the questions are:

  • Are you using On-line Marketing to drive traffic to your site?
  • Are you tracking your efforts?
  • What changes have you noticed, good or bad?
photo credit, jaxxshirts.com


Is Social Media A Fad, Like Home Computers Would Never last

Kim Kolb - Thursday, May 13, 2010
I hear people making this comment often "This Social Media Stuff isn't going to last". Really? Sounds like a similar comment that people made back in the 80's about Personal Computers not making it. So, knowing what we know about computers these days, that everyone has one or maybe two in everyone home, I would rethink that comment about Social Media and start the acceptance process.

Social Media is not a fad, in fact it grows every day.  Watch this video and leave a comment on what you think about Social Media.  As someone who is doing Inbound Marketing through Social Media daily, you should be rethinking your online marketing strategy. If you are not in tune with what is being said then you are out of the conversation, it is like being stranded on an island by YOURSELF!

Please leave a comment (hint: it provides an Inbound link to your site)

If you like what you read, please subscribe to our blog as we put out Tips, Tricks, and all around good ideas for you to use in your business.  Make sure you turn up the volume on this video.. The Music alone is inspiring.

Social Networking on the Rise

Kim Kolb - Saturday, November 14, 2009

Web 2.0 is the latest evolution of search engine technology. Today it’s no longer good enough to have a professional-looking webpage and a blog. Successful companies are posting viral videos on Youtube, creating Facebook Fan Pages, Myspace pages, getting followers on Twitter, Connecting with other colleagues on LinkedIn and applying cutting-edge technology to their core business principles. Now business owners big and small are looking to get these services to help them catch up with this ever-evolving phenomenon.

According to a 2009 Deloitte survey, 94% of business executives plan on ramping up their social networking participation over the next 12 months. Additionally, nearly 40% of businesses are hiring full-time professionals at an online marketing company to manage their social networking strategies.

Francois Gossieaux, a senior fellow with the Society of New Communications Research, says there are still “plenty of companies who do not realize the power of communities, and others who have not yet figured out the proper approach for leveraging communities as part of their business.” He adds, “Businesses are truly becoming social again, and companies should look to leverage the collective wisdom of their employees, customers and partners in order to innovate faster, reduce costs and bolster their bottom lines."



A Professional website design on a solid foundation is the first step towards your Online Success.  Your Online presence needs to engage your potential customers by Calls-to-Action and the Remarkable content you display.    

Whether you are one of the companies already on the Web 2.0 wave or just starting out, the rules of Marketing your company have changed.  If you are not capitalizing on the Social Media, Blogs, RSS tools that are available to you, you are missing out. 

Today the success of marketing your company does not rely on the size of your budget rather the time and willingness you have to put into your online marketing presence.  I think some companies would rather throw dollars at the marketing than to put time into it.  I think this is one of those times when we find out who the "Real Players" are.

Thoughts?

Social Media is Altering the Media Landscape

Dave Kolb - Thursday, October 01, 2009
Did you know just how much Social Media is taking over our everyday lives?

These numbers are staggering! This is another official update to the original "Shift Happens" video. This completely new Fall 2009 version includes facts and statistics focusing on the changing media landscape, including convergence and technology. It was developed in partnership with The Economist. For more information, or to join the conversation, please visit http://mediaconvergence.economist.com and http://shifthappens.wikispaces.com.


Who Says Bad Service Doesn't Affect Marketing

Dave Kolb - Thursday, July 23, 2009
Bad PR (customer service) caused United Airlines’ stock price to suffer a mid-flight stall, and it plunged by 10%, costing shareholders $180 million. Which, incidentally, would have bought Carroll (the star in the video below) more than 51,000 replacement guitars. Read the full story

This is not only a good lesson in the importance of good customer service, but it's also a good song and very well produced. Nice job guys...over 3.5 million views on YouTube!


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