Filter The NoiseBlog

We blog about design, technology, internet marketing and business on the web. As the name implies, we aim to "filter the noise" and share only the most relevant information. Feel free to chime in anytime with your thoughts and comments. Established 2004 in Colorado Springs, Colorado by HighTouch Web Design and Internet Marketing.

How is Facebook, Twitter, LinkedIn, Blogging, Email Marketing and YouTube Affecting Your Business

Kim Kolb - Wednesday, October 27, 2010

Every month I like to reflect on how my on-line marketing efforts are working with my Social Media efforts and my website.  Here are tools I use, Facebook, LinkedIn, Twitter, and Blogging. I have 3 Twitter Accounts, 2 Facebook Accounts, 2 Facebook Pages, 1 LinkedIn Account and 2 Blogs I maintain. Now these are not all my main business accounts with HighTouch Marketing and Design, I also have a passion for Wine in which that is another set of accounts in this mix.  I know what you are thinking..."How does she manage all those accounts?"  HootSuite is what I use, but TweetDeck is also another great tool.

So with all these accounts what is my goal for my business and my passion?  To drive traffic to them! Why? Why would you spend all this time on these marketing efforts and not have a plan?  If you are just aimlessly out there "Playing" then you are not serious about your business. If your goal is not to get more people to your website to find out about you and then to get them to convert to a lead/sale then you really need to stop your efforts. 

Converting a Lead/Sale is different for everyone. With my company HighTouch, my goal is to create traffic to my site so I can convert someone into getting a website redesigned or created and to help that customer market their business.  My Wine site on the other hand, a Lead/Sale is different.  Right now I am working on name recognition, trust and winery profiles. So a conversion can be different for the type of business you are in.

Tracking your efforts

There are great tools like Google Analytics, it is FREE, that you can use to track the traffic on your site, where people are coming from, what they are clicking on, etc.  Tracking your efforts is as important as the actual effort.  You can track all your social media and blogging efforts here as well as putting links on your site to drive traffic to those particular venues.

Here are some Cool Stats from my friend at Bonsai Interactive Marketing. Pay close attention as these stats show you that people are out there and they are searching for you.  What will they see when they find you?

Facebook Stats:

  • The average Facebook user has 130 friends.
  • More than 25 billion pieces of content (web links, news stories, blog posts,
  • notes, photo albums, etc.) is shared each month.
  • More than 150 million people engage with Facebook on external websites
  • every month.
  • There are more than 100 million active users currently accessing Facebook
  • through their mobile devices.
  • The average Facebook user is connected to 60 pages, groups and events.
  • People spend over 500 billion minutes per month on Facebook.

Twitter Stats:

  • Twitter’s web platform only accounts for a quarter of its users – 75% use
  • third-party apps.
  • Twitter gets more than 300,000 new users every day.
  • There are currently 110 million users of Twitter’s services.
  • Twitter receives 180 million unique visits each month.
  • There are more than 600 million searches on Twitter every day.
  • Over 60% of Twitter use is outside the U.S.
  • More than a third of users access Twitter via their mobile phone

LinkedIn Stats:

  • LinkedIn is the oldest of the four sites in this ebook, having been created
  • on May 5 2003.
  • here are more than 70 million users worldwide.
  • Members of LinkedIn come from more than 200 countries from every
  • continent.
  • 80% of companies use LinkedIn as a recruitment tool.
  • A new member joins LinkedIn every second.
  • LinkedIn receives almost 12 million unique visitors per day.
  • Executives from all Fortune 500 companies are on LinkedIn.

Blogging Stats:

  • 77% of Internet users read blogs.
  • 60% of bloggers are between the ages 18-44.
  • One in five bloggers update their blogs daily.
  • Two thirds of bloggers are male.
  • Corporate blogging accounts for 14% of blogs.
  • 15% of bloggers spend 10 hours a week blogging.
  • More than 50% of bloggers have more than one blog.
  • Bloggers use an average of five different social sites to drive traffic to
  • their blog.

YouTube Stats:

  • The very first video uploaded was on 23rd April 2005.
  • By June 2006, more than 65,000 videos were being uploaded every day.
  • YouTube receives more than 2 billion viewers per day.
  • The U.S. accounts for 70% of YouTube users.

So what's the point to all this?  The point or rather the questions are:

  • Are you using On-line Marketing to drive traffic to your site?
  • Are you tracking your efforts?
  • What changes have you noticed, good or bad?
photo credit, jaxxshirts.com


Why Doesn't Blogging Come Natural To Us

Kim Kolb - Monday, February 01, 2010
How many of you reading this blog post actually write your own blog?  How many of you only comment on other blogs?  How many of you are really Awesome and both write your own blog and comment on other blogs?

Why do I ask all these questions?  Because I think for most people, blogging is not a natural thing.  Yes, we can compose an email and write a few paragraphs to our colleagues, but to sit and write about something that we then share with the world is quite an overwhelming experience.

When I started Blogging, I was committed to 3 times a week. Why?  Because that is what the experts told me. The avid Bloggers.  The guys who make money blogging.  I can do this I thought.  I started off well.  I blogged twice in one week.  I missed that third one.  The next week I did two.  Then after that, I just did one a week.  This went on for awhile and then I just stopped.

When I reflect back on my short blogging experience I wondered why I didn't blog more?  I definitely read tons of blogs.  I got to thinking about how someone could come up with the content for a blog.  How do you figure out every day what to write?  Sometimes bloggers do a couple of blogs a day.  How are they so inspired.  I was overwhelmed and didn't feel that I had anything to contribute.  My blogs consisted of content from other blogs that I felt I could do a better job at writing.  I figured the experts were already writing the good stuff.  Seriously, how many "10 ways" of anything can you have of one subject?

After about a month of no blogging, I decided to check our google analytics... Man, that was a depressing image.  Our stats went from about 200 + visits a day to 0.  Yep, that's right, a big goose egg.  

So what do you do when you have hit the bottom?  The only thing you can do and that is pick yourself up, brush off the cobwebs and start again.

I can successfully report that I have blogged for three days (Friday, Sunday, and Monday).  Hey it's a start. This time I have made it a priority.

How do I find content and the time for my blog?  I have decided that my thoughts may not be as profound as others, but that someone out there feels or felt like I did or do.  I think what I have to say can help someone either by inspiring them or making them feel like they are not alone.  Now the time part, I get up every morning and do the same thing.  Feed my cats, grab a cup of coffee and head to my computer for Emails, Facebook, and sign onto HootSuite.  I have added blogging to my morning ritual.  So far so good!

Although blogging hasn't felt real natural to me, what does feel natural is my writing style.  Everyone has one.  My style of writing is as if I am talking to my best friend.  I write like I speak.  Why is this important? Authenticity is one of the most important factors when blogging.  If you aren't sincere, the reader will pick up on that and probably won't be back.

I like to be funny in my writing.  Sometimes, and I shouldn't say this, but I make myself laugh!  I have found a few authors of some great books who write like they speak.  It makes for an engaging read.  Believe me, I have to really be engaged. My attention span is shorter than one of those curly shoestring laces.

I hope this has helped someone.  I would really like to know the answer to the very first questions.  Think of it as a poll.

How many of you write your own blog?  
How many of you only comment on other blogs?  
How many of you are really Awesome and both write your own blog and comment on other blogs?

Social Media Monitoring Tools

Kim Kolb - Sunday, January 31, 2010

In my effort to help those new at Social Media or who are still trying to get their footing, I am posting just some tips on a couple of tools that I think Rock!

Ever wonder what to use to track ALL the Social Media channels out there?  When I first started with Twitter, Facebook, LinkedIn, and Blogging, I really was overwhelmed by having to log into each of them as I needed to post something.  It was very time consuming to log in to each system, copy & paste, each post. Sometimes you had to shorten or lengthen the post because there are different character limits for all the channels.

When Facebook came out with the ability to link to LinkedIn and Twitter by putting in a hashtag, I was way excited!  I used that for a short while and then I found HootSuite.  Hootsuite allows you to track Facebook, Twitter, LinkedIn, and your WordPress, in one location.  You can also add to the mix any clients you are also monitoring.  You could literally be tracking a 100+ Social Media channels.  There is even a little owl that will pop up if you have been inactive for awhile that says "Wake Up".

The next tool I like to use is Klout.  It is not a monitoring tool like HootSuite, but rather a tracking tool.  It gives you an idea of your Reach, Demand, Engagement, Velocity and Activity for Twitter.  I use this to guage how active I have been on Twitter.  You can tell when you have contributed because every 48 hours you can update your score.  Klout also shows what people you may be influenced by and who may be influenced by you.  Really cool when you see that others may be influenced by you.

Best part about these tools, they are FREE!

I am sure there are a ton of tools that people use.  It is all about feeling comfortable with them.  If you have an awesome tool that you would like to share, I would love to know about it.  I am always looking for ways to simplify things.

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