Filter The NoiseBlog

We blog about design, technology, internet marketing and business on the web. As the name implies, we aim to "filter the noise" and share only the most relevant information. Feel free to chime in anytime with your thoughts and comments. Established 2004 in Colorado Springs, Colorado by HighTouch Web Design and Internet Marketing.

Hi, I'm with Kirby Vacuum, Don't shoot

Kim Kolb - Thursday, April 15, 2010

OH My Gosh! I didn't even realize companies still used Door to Door Soliciting, I mean Sales, oops I mean Marketing.  I think this out does the Billboard ads.  

I was working in my home office today and I got a knock on the door.  Hmm, I thought.. Not expecting anyone.  I opened the door, I am not kidding on this next part, the young kid, maybe early 20's says to me as I am opening the door, "Hi, I'm with Kirby Vacuum, Don't Shoot"!  Since I am not real quick with my responses... I took a second and said, I have had a Kirby before and I don't need another since I have all hardwood!  The Rep did not seem to take this as harsh as I probably made it sound. He just said, "Okay, thanks".  Off to the next house he went.

What is Kirby's goal in going door to door?

  • Personal interaction
  • Face to face
  • Set up Demonstration
  • Closing a deal

With Outbound Marketing, you are being interrupted when you didn't ask to be.  Somebody is interrupting what you do to tell you what they do.  Telemarketer's, TV ads, all are Outbound Marketing. 

How does Kirby track their Outbound Marketing?  Just like we track Yellow Page ads, TV ads, etc. There is no way to track them unless there is a physical action that takes place.  You actually have a demo scheduled, you clip the coupon and use it, you tell the person where you found them.

  • If last year's "Outbound Marketer" could have tracked what he did when he came to my house, he would have been able to tell this year's "Outbound Marketer" that I don't have carpet.  
  • What is the cost-benefit to having people pound the pavement?

I do have to say that the salesperson had a wonderful attitude.  

I would love to hear feedback on this and your thoughts about door to door sales.

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