Filter The NoiseBlog

We blog about design, technology, internet marketing and business on the web. As the name implies, we aim to "filter the noise" and share only the most relevant information. Feel free to chime in anytime with your thoughts and comments. Established 2004 in Colorado Springs, Colorado by HighTouch Web Design and Internet Marketing.

What are Inbound Links and Why they are good for your Search Results

Kim Kolb - Tuesday, January 25, 2011

Inbound links are the unsung hero of successful inbound marketing. They help increase traffic, and improve SEO.

But what is an inbound link? An inbound link is a link from one website to another website. For example, this is an inbound link to Hubspot.com. The inbound description is generally used by the person receiving the link. So HubSpot might say, "I received an inbound link from HighTouch.

So why do you need inbound links? Two reasons. First, it's an opportunity to receive referral traffic from another website. An inbound link from a blog is an avenue for that blog's readers to visit you. But depending on the amount of traffic that blog or website receives, the link may send a low volume of traffic.

So what does a good inbound link look like? Good question! There are three primary qualities that define the quality and strength of an inbound link:

1. Comes from an authoritative website. So, if Hubspot were to link to HighTouch's blog, they would be an authority since Inbound Marketing is what they are all about.

2. Uses anchortext. Anchortext is the text that "holds" the link. For example, you can link to another site by either writing the URL, or using anchortext (www.hubspot.com or Hubspot, respectively).

3. Has descriptive anchortext. The reason we like anchortext in point #2 is because it gives the linker the opportunity to describe the linked-to site in the link itself. This is great for the person who is receiving the link, because now search engines will have more information about his or her site. (For Example if you have a link that goes off the site, you can call it something relative to what you are talking about like, click here for more Website Design and SEO tips, linking Website Design as the anchor text.)

You can see here from the Analytics what the sites are that refer traffic to HighTouch...  Notice Facebook is at the Top, just a plug for Social Media Efforts.

Have you checked your site for Inbound Links lately?  Blogging is a great way to accomplish this as well as commenting on other relevant blogs.

What is your highest referring site?

Is Social Media A Fad, Like Home Computers Would Never last

Kim Kolb - Thursday, May 13, 2010
I hear people making this comment often "This Social Media Stuff isn't going to last". Really? Sounds like a similar comment that people made back in the 80's about Personal Computers not making it. So, knowing what we know about computers these days, that everyone has one or maybe two in everyone home, I would rethink that comment about Social Media and start the acceptance process.

Social Media is not a fad, in fact it grows every day.  Watch this video and leave a comment on what you think about Social Media.  As someone who is doing Inbound Marketing through Social Media daily, you should be rethinking your online marketing strategy. If you are not in tune with what is being said then you are out of the conversation, it is like being stranded on an island by YOURSELF!

Please leave a comment (hint: it provides an Inbound link to your site)

If you like what you read, please subscribe to our blog as we put out Tips, Tricks, and all around good ideas for you to use in your business.  Make sure you turn up the volume on this video.. The Music alone is inspiring.

Small Businesses Using Blogging and Social Media WIN

Kim Kolb - Friday, March 05, 2010
Are you still dragging your heals on getting into the Social Media world?  Have you started a Blog yet?
There is a huge amount of data about there that says the Blogging is one of THE BEST, way to get leads.

According to the Small Business Success Index (SBSI), Social Media has doubled to 24% over the last year. There were 500 small business owners surveyed on their Social Media usage.  61% of the small businesses said they had used social media to attract new customers.
It was also noted that 45% of those small businesses reported that blogging and social media was a great contributor to lead generation.
According to SBSI, this is how small businesses are using Social Media:
  • 75% created a company page on Facebook or LinkedIn 
  • 69% post status updates on Facebook or LinkedIn
  • 26% use Twitter to talk about their industry expertise
  • 39% have a blog to talk about expertise
Blogging has become one of the most used tools for lead generation according to HubSpot, "State of Inbound Marketing Report."

Inbound Marketing using Social Media and Blogging is far less expensive than traditional marketing.  Don't delay getting on this train... It is fast and furious and you certainly don't want to be left at the station.

How is your company increasing it's Social Media presence?

RSS RSS Feed

Recent Posts

Tag Cloud

Tag List

Archive