Filter The NoiseBlog

We blog about design, technology, internet marketing and business on the web. As the name implies, we aim to "filter the noise" and share only the most relevant information. Feel free to chime in anytime with your thoughts and comments. Established 2004 in Colorado Springs, Colorado by HighTouch Web Design and Internet Marketing.

How is Facebook, Twitter, LinkedIn, Blogging, Email Marketing and YouTube Affecting Your Business

Kim Kolb - Wednesday, October 27, 2010

Every month I like to reflect on how my on-line marketing efforts are working with my Social Media efforts and my website.  Here are tools I use, Facebook, LinkedIn, Twitter, and Blogging. I have 3 Twitter Accounts, 2 Facebook Accounts, 2 Facebook Pages, 1 LinkedIn Account and 2 Blogs I maintain. Now these are not all my main business accounts with HighTouch Marketing and Design, I also have a passion for Wine in which that is another set of accounts in this mix.  I know what you are thinking..."How does she manage all those accounts?"  HootSuite is what I use, but TweetDeck is also another great tool.

So with all these accounts what is my goal for my business and my passion?  To drive traffic to them! Why? Why would you spend all this time on these marketing efforts and not have a plan?  If you are just aimlessly out there "Playing" then you are not serious about your business. If your goal is not to get more people to your website to find out about you and then to get them to convert to a lead/sale then you really need to stop your efforts. 

Converting a Lead/Sale is different for everyone. With my company HighTouch, my goal is to create traffic to my site so I can convert someone into getting a website redesigned or created and to help that customer market their business.  My Wine site on the other hand, a Lead/Sale is different.  Right now I am working on name recognition, trust and winery profiles. So a conversion can be different for the type of business you are in.

Tracking your efforts

There are great tools like Google Analytics, it is FREE, that you can use to track the traffic on your site, where people are coming from, what they are clicking on, etc.  Tracking your efforts is as important as the actual effort.  You can track all your social media and blogging efforts here as well as putting links on your site to drive traffic to those particular venues.

Here are some Cool Stats from my friend at Bonsai Interactive Marketing. Pay close attention as these stats show you that people are out there and they are searching for you.  What will they see when they find you?

Facebook Stats:

  • The average Facebook user has 130 friends.
  • More than 25 billion pieces of content (web links, news stories, blog posts,
  • notes, photo albums, etc.) is shared each month.
  • More than 150 million people engage with Facebook on external websites
  • every month.
  • There are more than 100 million active users currently accessing Facebook
  • through their mobile devices.
  • The average Facebook user is connected to 60 pages, groups and events.
  • People spend over 500 billion minutes per month on Facebook.

Twitter Stats:

  • Twitter’s web platform only accounts for a quarter of its users – 75% use
  • third-party apps.
  • Twitter gets more than 300,000 new users every day.
  • There are currently 110 million users of Twitter’s services.
  • Twitter receives 180 million unique visits each month.
  • There are more than 600 million searches on Twitter every day.
  • Over 60% of Twitter use is outside the U.S.
  • More than a third of users access Twitter via their mobile phone

LinkedIn Stats:

  • LinkedIn is the oldest of the four sites in this ebook, having been created
  • on May 5 2003.
  • here are more than 70 million users worldwide.
  • Members of LinkedIn come from more than 200 countries from every
  • continent.
  • 80% of companies use LinkedIn as a recruitment tool.
  • A new member joins LinkedIn every second.
  • LinkedIn receives almost 12 million unique visitors per day.
  • Executives from all Fortune 500 companies are on LinkedIn.

Blogging Stats:

  • 77% of Internet users read blogs.
  • 60% of bloggers are between the ages 18-44.
  • One in five bloggers update their blogs daily.
  • Two thirds of bloggers are male.
  • Corporate blogging accounts for 14% of blogs.
  • 15% of bloggers spend 10 hours a week blogging.
  • More than 50% of bloggers have more than one blog.
  • Bloggers use an average of five different social sites to drive traffic to
  • their blog.

YouTube Stats:

  • The very first video uploaded was on 23rd April 2005.
  • By June 2006, more than 65,000 videos were being uploaded every day.
  • YouTube receives more than 2 billion viewers per day.
  • The U.S. accounts for 70% of YouTube users.

So what's the point to all this?  The point or rather the questions are:

  • Are you using On-line Marketing to drive traffic to your site?
  • Are you tracking your efforts?
  • What changes have you noticed, good or bad?
photo credit, jaxxshirts.com


Blogging, like praying, takes patience and obedience

Kim Kolb - Monday, June 14, 2010
If we believe God can help us in our every day life by asking for help for what may seem silly to some, then I would like to ask God to help me with my Blogging.  I don't think it is too much to ask...People circle the parking lot at stores saying "Oh God, please help me find a parking spot".  

Blogging is like praying.  It takes patience, diligence and obedience. We don't always get instant feedback when we post a blog or pray. This I have learned..

I have come to find that the more I hope and pray that I become a better blogger, the worse I get.  I just have to "shut up and put up"!  I have to be more diligent and maybe do what the expert bloggers say instead of ignoring them and that is to create a Blogging Schedule.  That's right.  Write time in on my calendar and stick to it.  You have plenty to talk about.  

Along with Blogging, Checking on our stats is just as important.  Blogging is great but if you are not monitoring your stats, you may as well just not Blog.

There are tons of platforms to start a blog on.  Do a google search for "Blog Platforms" and find the top ones.  One thing to remember is that you want your blog to have its own name.  So instead of wordpress.companyblog.com, you want to have the domain be www.companyblog.com.

There are also tons of tracking tools for blogs available.  Do a Google search on "blog tracking tools"

So stop trying to get the Blogging God to help you with your Blog.  Plan it, write it, and track it.  Don't talk about it, Just DO IT!

What else do you do to keep yourself on track?

Is Social Media A Fad, Like Home Computers Would Never last

Kim Kolb - Thursday, May 13, 2010
I hear people making this comment often "This Social Media Stuff isn't going to last". Really? Sounds like a similar comment that people made back in the 80's about Personal Computers not making it. So, knowing what we know about computers these days, that everyone has one or maybe two in everyone home, I would rethink that comment about Social Media and start the acceptance process.

Social Media is not a fad, in fact it grows every day.  Watch this video and leave a comment on what you think about Social Media.  As someone who is doing Inbound Marketing through Social Media daily, you should be rethinking your online marketing strategy. If you are not in tune with what is being said then you are out of the conversation, it is like being stranded on an island by YOURSELF!

Please leave a comment (hint: it provides an Inbound link to your site)

If you like what you read, please subscribe to our blog as we put out Tips, Tricks, and all around good ideas for you to use in your business.  Make sure you turn up the volume on this video.. The Music alone is inspiring.

Which Blogging Software to use

Kim Kolb - Wednesday, December 02, 2009
Hello to all my fellow Bloggers.

I come to you today as a community of well knowledge people who want to help. This is one reason I love blogging so much. I love the feedback that people are willing to give. 

So, here is my dilemma. I need a Rockin Blog Software Platform! I hope that by getting your feedback, I will also be able to better serve my clients by being able to provide a case study and a recommendation to them and yes; I will share this with the Blogosphere. 

Here is the scoop. I currently have a CMS that has integrated blogging software. Yeah, that’s the good news. The blogging software DOESN’T talk to any other types of tracking tools or analytics tools. The one tool that truly bums my groove is that I can’t get it to hook into Technorati and the software company doesn’t feel this is a huge issue right now, although the forum on this is huge (which means others out there confirm I am not crazy). I can’t even get it to connect to Google so I can set a goal on how many subscribers I get through my RSS like Avinash Kaushik talked about in the last Webinar with HubSpot's Inbound Marketing University. This is the Bad news. 

So, I come to you for suggestions on blogging software:

  • What is the blogging software you use and why do you like it? 
  • Does it hook into all the cool tools that HubSpot recommends to get found?
    • Technorati 
    • Google Goals 
    • I am sure there are more and please feel free to share 
  • Does it give you complete control over the design of your Blog and if not what kind of limitations does it have (Dave loves to design and have control)? 

Since I am fairly new to blogging, I would appreciate any advise you have. I subscribe to some really cool RSS feeds and I read all the important info, but most of you have been doing this longer and know the tips, tricks on getting found and that is what I want, to get found by more, I am convinced the blogging software has a huge impact on this. 

As a Web Design and Marketing Company, I am starting to think that websites are a dying breed, like outbound marketing. Blogs can accommodate just about anything we need to convey to the world and most times our Blog gets picked up by Google faster than our website. So HubSpot, HATS of to YOU! 

Thanks in advance to all who comment on this Blog! I also hope to make some new friends during this process.

NSA549VW9GZA


Top 10 Reasons Why Online Marketing Dominates Traditional Advertising

Kim Kolb - Monday, November 16, 2009

Online marketing has become the most successful method of advertising for any kind of business during the last decade. It is fast and promotes your business to thousands of potential customers daily. As marketing is a primary factor to a successful business, the internet facilitates this process in a way that will ensure the maximum exposure to what you are offering.

Traditional marketing, known as outbound marketing or interruptive marketing, requires much more time and effort. It often takes many people to be involved which means it takes more time, resources and money to produce. Outbound Marketing is also very hard to track for results. With the internet you can reach customers all over the globe in a matter of seconds. Online marketing is superior to traditional ways of marketing in almost every aspect. Here is a list of the top 10 reasons online marketing dominates traditional advertising.

1. SPEED

  • Email marketing campaigns are fast, targeted, cost-effective, highly efficient method of marketing your business.
  • Traditional mail marketing can take months and a lot of money and effort to generate results.

2. GEOGRAPHICAL RESTRICTIONS

  • The whole globe can be your customer base when you are marketing your business online, as the internet reaches almost every house on the planet.
  • Traditional Marketing restricts the amount of people you can reach.

3. MARKETING EFFECTS

  • Online marketing is based on pull marketing or Inbound Marketing, which means the customer found you while looking for a particular item.
  • While offline marketing is based on push marketing effects, which means you have to introduce your business to every single customer that comes into your location.

4. SALES PROCESS

  • When your business is marketing online, you can make a sale in a matter of seconds; whether it is an online store they are shopping or request more information through a contact form.
  • Offline advertising is very different in that someone has to sell the person the item, which means the person has to have the product knowledge and ability to sell to someone.

5. HOURS OF OPERATION

  • Your website is your business being open 24/7. Generating leads, and sales while you are asleep.
  • Offline stores are restricted to the human active times, this means you open in the morning and close in the evening and you can’t make a sale while you are closed. In other words, the offline selling process has a shorter sales life than the online one.

6. COST OF MEDIA

  • Online marketing allows you to make a short video or audio commercial and submit it thousands of media communities and is usually free or minimal charge.
  • To make a commercial on TV or radio or place an ad in the newspaper is a very costly engagement.

7. LIMITED ADVERTISING LIFE SPAN

  • When you post an ad online about your business or website, using an article for example, it can be online forever.
  • Traditional Ads can be active for an agreed-upon period of time and then it will be replaced.

8. COST PER CUSTOMER

  • These costs are reasonably low with online marketing but relatively high with offline forms of advertising. They are simply the costs incurred to generate potential customers for the business.

9. CUSTOMER SUPPORT

  • Online customer support can usually be solved via email.
  • Offline support requires a little more time and effort to be resolved.

10. ONGOING MARKETING INFORMATION

  • Data collection online is instant. You can track marketing efforts via google and other tracking tools.
  • Offline data collection is usually paper copies of items which usually take up storage space and requires manual computation for stats.

As you can see, online marketing is a far more cost effective method of marketing to traditional marketing. Online marketing is all about saving you money, time, and effort; yet brings you the required results you seek and most of the time exceeds your expectations.

Social Networking on the Rise

Kim Kolb - Saturday, November 14, 2009

Web 2.0 is the latest evolution of search engine technology. Today it’s no longer good enough to have a professional-looking webpage and a blog. Successful companies are posting viral videos on Youtube, creating Facebook Fan Pages, Myspace pages, getting followers on Twitter, Connecting with other colleagues on LinkedIn and applying cutting-edge technology to their core business principles. Now business owners big and small are looking to get these services to help them catch up with this ever-evolving phenomenon.

According to a 2009 Deloitte survey, 94% of business executives plan on ramping up their social networking participation over the next 12 months. Additionally, nearly 40% of businesses are hiring full-time professionals at an online marketing company to manage their social networking strategies.

Francois Gossieaux, a senior fellow with the Society of New Communications Research, says there are still “plenty of companies who do not realize the power of communities, and others who have not yet figured out the proper approach for leveraging communities as part of their business.” He adds, “Businesses are truly becoming social again, and companies should look to leverage the collective wisdom of their employees, customers and partners in order to innovate faster, reduce costs and bolster their bottom lines."



A Professional website design on a solid foundation is the first step towards your Online Success.  Your Online presence needs to engage your potential customers by Calls-to-Action and the Remarkable content you display.    

Whether you are one of the companies already on the Web 2.0 wave or just starting out, the rules of Marketing your company have changed.  If you are not capitalizing on the Social Media, Blogs, RSS tools that are available to you, you are missing out. 

Today the success of marketing your company does not rely on the size of your budget rather the time and willingness you have to put into your online marketing presence.  I think some companies would rather throw dollars at the marketing than to put time into it.  I think this is one of those times when we find out who the "Real Players" are.

Thoughts?

LinkedIn and Twitter are now Synching Up

Kim Kolb - Wednesday, November 11, 2009

The new feature of LinkedIn and Twitter Synching, will roll out overnight. It allows you to cross-post to both networks. From the LinkedIn side, there is a Twitter Settings panel that allows you to link your accounts and choose whether your Twitter account appears on your profile. There is also now a special box that you can check to tell LinkedIn whether you want to tweet out specific status updates

The integration on the Twitter side is in your settings. You can link your LinkedIn account to your Twitter and then choose whether you want to share all of your tweets on LinkedIn OR just specific ones by using one of two hashtags: #li or #in.

This is exactly like the Selective Twitter Status Facebook app, which updates your Facebook with the #fb hashtag. The difference this time is that Twitter officially supports the #li and #in hashtags for auto-updating LinkedIn.

This is a great advantage for both companies. While LinkedIn has more users, it gets less traffic. Maybe this will get younger folks to join LinkedIn. LinkedIn is a great platform for promoting yourself to other companies. Alot of times people use it as their resume.

Something that is cool about Facebook and LinkedIn Synching with Twitter is that you can go to one place and post to all three. This may be a benefit to those clients that are time constrained to do several postings.

What are your thoughts?

RSS RSS Feed

Recent Posts

Tag Cloud

Tag List

Archive