Filter The NoiseBlog

We blog about design, technology, internet marketing and business on the web. As the name implies, we aim to "filter the noise" and share only the most relevant information. Feel free to chime in anytime with your thoughts and comments. Established 2004 in Colorado Springs, Colorado by HighTouch Web Design and Internet Marketing.

Ways to Increase your Email Marketing List

Kim Kolb - Thursday, January 27, 2011

If you don’t have any compelling offers on your site, you’re ignoring a huge opportunity to grow the size of your email list. This is true whether you're a B2C or a B2B company - offers are one of the most effective ways to harvest email addresses and leads from your site traffic.  You'll want to note that a boring quarterly newsletter is NOT featured below.

Here are 4 ways to create offers that can help dramatically increase the size of your email list and lead conversion volume.

Educational / How To Offers

These type of offers are valuable to B2B's because you are giving them valuable information. These can also be good for B2C's because those are most time "How To's". Regardless of B2B or B2C, you are offering a "way" to do something.

  • eBooks – “Download our comprehensive guide to inbound marketing and ecommerce”
  • Whitepapers – “Understand how to nurture your email list”
  • Buyer's Guides – “Which LED underbody kit is right for you?”
  • Fact Sheets – “10 facts you need to know before purchasing a used car”
  • Checklists – “The 5 key steps to preparing your IT department for the iPhone 4”

Free Stuff Offers

Everyone loves free stuff. Every week, I get a free offer from "All You".  Whether I need it or not, I submit my info to receive my free sample.

  • Contests - “Send us your cutest dog picture; cutest picture wins free doggy day care!”
  • Sweepstakes – “Enter for a chance to win a free copy of the book!”
  • Giveaways – “Register for your free welcome gift of a free keychain!”
  • Quizzes –“Who was Warren G. Harding’s dog? Let us know and two lucky history buffs gets a free dog bowl!”
  • Surveys – “Take our survey and get $10 off your first order!”

Coupons and Deals

Like with the free stuff offers above, everyone likes to feel as though they are getting a good deal. Running special offers for a discount is always a great way to get more customers:

  • Coupons for dollars or percentage off – “Sign up for future offers and savings to receive 10% off your next order today!”
  • Free shipping – “Create an account today and get free 2-day shipping through March 1st!”
  • Time-sensitive discounts – “Save 20% on flower arrangements through February 14th – order soon, roses are going fast this year!”
  • Bundled deals – “Fill out the form to get a free iPad if you sign up for our service in the next 2 weeks!”

Events

Events can create huge engagement from your interested prospects and customers. Because events require your prospects to physically show up at a certain place at a certain time – even if that “place” is online – event registrations indicate serious fans of your brand, products, and services. Think creatively about what constitutes an "event" for you: consider sponsoring charity events, conducting in-house mini-events, and use your site to collect registrations with names, emails, and other pertinent information.

  • Webinars – “How to get more leads using Email Marketing”
  • Off-site events – “Meet us at the Fine Arts Center for a fundraising event on Tuesday”
  • On-site / in-store events – “Come in every Friday for free drinks, snacks!”

Spin up a few new landing pages on your site and start experimenting. You will quickly find which have the best traction among your traffic and customer base if you keep an eye on your offer's performance metrics. Encourage your new email signups to share your offers on social media, email the offer to a friend, and get the word out to exponentially increase your offer's reach.

Tell us how you grow your email list?

How is Facebook, Twitter, LinkedIn, Blogging, Email Marketing and YouTube Affecting Your Business

Kim Kolb - Wednesday, October 27, 2010

Every month I like to reflect on how my on-line marketing efforts are working with my Social Media efforts and my website.  Here are tools I use, Facebook, LinkedIn, Twitter, and Blogging. I have 3 Twitter Accounts, 2 Facebook Accounts, 2 Facebook Pages, 1 LinkedIn Account and 2 Blogs I maintain. Now these are not all my main business accounts with HighTouch Marketing and Design, I also have a passion for Wine in which that is another set of accounts in this mix.  I know what you are thinking..."How does she manage all those accounts?"  HootSuite is what I use, but TweetDeck is also another great tool.

So with all these accounts what is my goal for my business and my passion?  To drive traffic to them! Why? Why would you spend all this time on these marketing efforts and not have a plan?  If you are just aimlessly out there "Playing" then you are not serious about your business. If your goal is not to get more people to your website to find out about you and then to get them to convert to a lead/sale then you really need to stop your efforts. 

Converting a Lead/Sale is different for everyone. With my company HighTouch, my goal is to create traffic to my site so I can convert someone into getting a website redesigned or created and to help that customer market their business.  My Wine site on the other hand, a Lead/Sale is different.  Right now I am working on name recognition, trust and winery profiles. So a conversion can be different for the type of business you are in.

Tracking your efforts

There are great tools like Google Analytics, it is FREE, that you can use to track the traffic on your site, where people are coming from, what they are clicking on, etc.  Tracking your efforts is as important as the actual effort.  You can track all your social media and blogging efforts here as well as putting links on your site to drive traffic to those particular venues.

Here are some Cool Stats from my friend at Bonsai Interactive Marketing. Pay close attention as these stats show you that people are out there and they are searching for you.  What will they see when they find you?

Facebook Stats:

  • The average Facebook user has 130 friends.
  • More than 25 billion pieces of content (web links, news stories, blog posts,
  • notes, photo albums, etc.) is shared each month.
  • More than 150 million people engage with Facebook on external websites
  • every month.
  • There are more than 100 million active users currently accessing Facebook
  • through their mobile devices.
  • The average Facebook user is connected to 60 pages, groups and events.
  • People spend over 500 billion minutes per month on Facebook.

Twitter Stats:

  • Twitter’s web platform only accounts for a quarter of its users – 75% use
  • third-party apps.
  • Twitter gets more than 300,000 new users every day.
  • There are currently 110 million users of Twitter’s services.
  • Twitter receives 180 million unique visits each month.
  • There are more than 600 million searches on Twitter every day.
  • Over 60% of Twitter use is outside the U.S.
  • More than a third of users access Twitter via their mobile phone

LinkedIn Stats:

  • LinkedIn is the oldest of the four sites in this ebook, having been created
  • on May 5 2003.
  • here are more than 70 million users worldwide.
  • Members of LinkedIn come from more than 200 countries from every
  • continent.
  • 80% of companies use LinkedIn as a recruitment tool.
  • A new member joins LinkedIn every second.
  • LinkedIn receives almost 12 million unique visitors per day.
  • Executives from all Fortune 500 companies are on LinkedIn.

Blogging Stats:

  • 77% of Internet users read blogs.
  • 60% of bloggers are between the ages 18-44.
  • One in five bloggers update their blogs daily.
  • Two thirds of bloggers are male.
  • Corporate blogging accounts for 14% of blogs.
  • 15% of bloggers spend 10 hours a week blogging.
  • More than 50% of bloggers have more than one blog.
  • Bloggers use an average of five different social sites to drive traffic to
  • their blog.

YouTube Stats:

  • The very first video uploaded was on 23rd April 2005.
  • By June 2006, more than 65,000 videos were being uploaded every day.
  • YouTube receives more than 2 billion viewers per day.
  • The U.S. accounts for 70% of YouTube users.

So what's the point to all this?  The point or rather the questions are:

  • Are you using On-line Marketing to drive traffic to your site?
  • Are you tracking your efforts?
  • What changes have you noticed, good or bad?
photo credit, jaxxshirts.com


Email Marketing Still Works and You Can Get Great ROI

Dave Kolb - Tuesday, September 15, 2009
Email Marketing ROIIf you're on our email list, you've probably noticed that we've ramped up our email marketing efforts lately. Well, today we decided to look at some marketing analytics from our Facebook Page and SEO email campaigns.

To give some background, in the past 5 weeks, we've been running targeted email marketing campaigns, each with a different web service offer. This was a very "low Effort High Return" campaign.

Of those who opened the Facebook Campaign:
  • 37% Opened the email and 1 person unsubscribed
  • 10% Took action and requested services (directly from the offer)
  • 20% Responded by contacting us regarding other services
  • 1 person made a comment on our blog
  • 3 new people subscribed to our newsletter as a result of our "forward to a friend" feature
Ok, so those numbers aren't huge, but remember we didn't do much either. In terms of numbers (factoring our hourly rate), the Facebook campaign cost us about $195. We've received (to date) $3,250 as a result of that campaign giving us a 1,567% return on our investment (ROI). Considering we still have leads "regarding other services", that number should go up substantially.

Email marketing works and when you consider the economy we're in, it might be the thing that helps you bridge the gap to more profitable times. I'm pretty excited about this and what it could mean for our clients. 

When creating an effective email campaign remember:
  • Target your recipients with a relevant offer that has an expiration date
  • Keep it short and sweet (don't write a book, people don't have time for that)
  • Restate your offer convincingly with a compelling "call to action"
  • See how we can help you

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