Filter The NoiseBlog

We blog about design, technology, internet marketing and business on the web. As the name implies, we aim to "filter the noise" and share only the most relevant information. Feel free to chime in anytime with your thoughts and comments. Established 2004 in Colorado Springs, Colorado by HighTouch Web Design and Internet Marketing.

Blogging is the Elephant in the Room

Kim Kolb - Wednesday, May 19, 2010
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Blogging seems to be the Elephant in the room.  We all know we need to do it.  We know it is good for our business, yet it is the one thing on our todo list that just gets moved each day until we "have time".

Well, "It is time" to quote the Lion King.  Blog is not a bad 4 letter word.  In fact it is a great word! Think of Blogging as a "ray of sunshine" or that ahhh you get when you have that first sip of coffee in the morning.  

What is blogging?  Blogging is writing about something you are passionate about or are well versed in the subject matter.  When you blog about something you know and love, people look to you as a Thought Leader in that subject matter.  The biggest fear I hear from people is that they have nothing to write about.  I beg to differ.  If you have a business and you offer a service or product, you have something to say.

I read a newspaper article the other day and in the article, one of the people being interviewed talked about how if you are not on Facebook, Twitter and LinkedIn, then you will be left behind.  Well, let's add Blogging to the mix.  Blogging, I would say is more important than the others because it is creating remarkable content on your site.  Facebook, Twitter and LinkedIn are avenues to tell people about your great content.  

Benefits of Blogging:
  • Provides fresh remarkable content to your site that is searchable
  • Provides a place for readers to comment which creates more content that is searchable
  • You become a Thought Leader in your Industry
  • Provides more Inbound links to your site
  • When someone leaves a comment or trackbacks back to you, it provides validation
  • Provides search engines with great content to help you get found
Blogging is the Mojo of Online Marketing.  If you aren't blogging, I challenge you to start.  If you are blogging, KUDOS to you!

I would love to hear your thoughts on how you think Blogging is or isn't beneficial to your business.


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