HighTouch Delivers Strong and Saves the YMCA Money

December 31, 2008

COLORADO SPRINGS, CO—HighTouch Marketing & Design, Inc. (“HighTouch”), a leading inbound marketing and web design firm for small businesses, launches www.ppymca.org, the corporate web site for the YMCA of the Pikes Peak Region.

What Closed The Deal

The YMCA of the Pikes Peak Region was looking for a solution that would enable them to manage their own web site content, and the content of their 10 other facilities. They also needed a calendering solution that would enable them to show a global calendar, as well as 10 different location calendars in both list and calendar formats throughout the web site. Prior to HighTouch, the YMCA had 11 separate web sites with different logins calendars, and a look and feel for each site. Common events would need to be entered multiple times and routine maintenance was very labor intensive. They needed a system where the overall corporate branding would be preserved, while still giving web site content management rights to each location. Being a non-profit, price was also a consideration. Their current system was becoming cost-prohibitive due to expensive bandwidth overage charges.

HighTouch was able to meet the all the requirements of the YMCA and deliver a single solution to manage each location independantly. A common calendar, using categories to define each location was developed to meet their calendaring needs. They are also using built-in blogging, email marketing modules to better communicate with their members. Best of all, HighTouch was able to lower their monthly fees and eliminate bandwidth overages by providing them with 100GB of monthly traffic per month. 

About HighTouch

HighTouch aims to provide the finest online business solutions that balance strategy, design and technology. They partner with their clients to develop great ideas that win them more business. HighTouch defines success by how well they help their clients achieve their goals. They consider themselves mentors, as much as they are experts—and enjoy teaching their customers how to leverage technology to make their businesses more competitive and successful.

Over the years, HighTouch has gathered a sizable Internet client base and a solid reputation for excellent customer service.


Kim Kolb
VP of Inbound Marketing

(719) 573-0084


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