Adobe Business Catalyst Interviews HighTouch Marketing and Design

July 12, 2010

SAN JOSE, CA—Adam Broadway, Product Evangelist with Adobe Business Catalyst interviewed Dave and Kim Kolb of HighTouch Marketing and Design today about their recent success using Adobe Business Catalyst to grow their Web Design and Internet Marketing business based in Colorado Springs, CO. The interview, "Teamwork and Customer Service: The Key to Your Design Business Success is also available on the Business Catalyst Blog.

Interview Highlights and Key Takeaways

By combining and complementing their strengths in technology, strategy, design and marketing—HighTouch is able to provide a unique package of customized, essential services for small businessess, large and small.

On dealing with tough economic times

  • Find motivation in each other and maintain a "CAN DO" attitude.
  • Have fun doing it. Love what you do and "whatever you do", do it well.
  • Take time to regularly follow-up with every client (new clients receive personalized welcome cards).
  • Realize you can't do it all and find a great technology partner (Adobe Business Catalyst). Homegrown and open-source solutions may appear cheaper, but they will cost you more in the long run.

Words of wisdom on running your own business

  • Keep it simple and excel at the basics.
  • Don't be all things to all people, you'll drive yourself crazy and end up delivering inferior services.
  • Know who you are and what you do. If it's not a core competency, get help.

Listen to the Audio Transcript

HighTouch Internet Marketing and Web Design

Trusted by businesses everywhere, HighTouch is a leader in Adobe Business Catalyst web design, online business development and internet marketing. You'll find HighTouch is quicker, easier to work with—and a lot less expensive than the competition.

HighTouch is a web design and development firm located in Colorado Springs, Colorado. They work with organizations to develop well–designed, thoughtful solutions to their online business and marketing challenges. Since 1999, HighTouch has designed thousands of websites for all types of organizations. Their sites are naturally SEO-friendly, visually captivating, and easy to navigate.

FOR MORE INFORMATION PLEASE CONTACT:

Dave Kolb, Founder & CEO
www.hightouchweb.com/contact

(719) 573-0084

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