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Filter The NoiseBlog

We blog about design, technology, marketing and business on the web. Feel free to chime in anytime with your thoughts and comments. Established 2005 in Colorado Springs, Colorado by HighTouch Internet Marketing and Web Design.

Are You Part of the Conversation about your Company

Kim Kolb - Friday, February 05, 2010
As an Inbound Marketer, I am schooled by the best.  When one of the industry experts says "Blog", well I blog.. I might not be excellent at it but I am doing what I am told.  Why? Because the Industry experts have been doing this way longer than me and who am I to argue with a proven fact!

Why is it that when I tell my clients, "You Need to Blog", they say yes, yes I do.  Yep, and that is the last time it is spoken.

When a company doesn't take advantage of Inbound Marketing and Blogging, I just want to scream.  I think I would be rich if I got paid a $1 for every time I heard "I am working on it".  Really, how long does it take?

How do you plan to be part of a conversation about YOU if you never enter the room?  Companies that are slow to respond or better yet, talk about it and never act, are missing opportunities to be in on the conversation that their competitors are having.

Your future clients are not talking about you, oh no, they are talking about your competition, because your competition is out there talking to them.  They can't talk to you because they don't know you exist.  If your future clients don't know you exist you won't get any leads.  Better yet, you can't show them how great your product is because your competition is dominating the space.

Blogging much? No?  Your competition is.  They are writing articles that show future clients and others that they are Thought Leaders in their space and that they should follow them.  They get comments from current and future clients that provide valuable feedback to the their product and service.  How do you improve if you don't have any feedback?

If you are a company that is still thinking about blogging and have yet to get on the bus, NOW is the time. Don't waste another moment.  You have tons to tell people and they are waiting to hear from you.  

If you have Inbound Marketers around you that are trying to get you involved in Social Media and Blogging, listen to them.. They know what they are talking about.

I know this blog sounds a little harsh, but as your parents use to tell you "I am not telling you this to listen to myself talk, I'm telling you this because I LOVE YOU!"

Don't be left out of the conversation about your company!

10 Things to Bring Back "That Lovin Feelin" to Blogging Again

Kim Kolb - Tuesday, February 02, 2010

Blogging... can be an unwanted task, although we have been conditioned to blog, it can seem a bit overwhelming and tiresome at times.  After all, in order to make an impact in the blogging world, you have to blog at least once a day if not more.

In my last post, I was concerned about restating what was already said.  Not have anything new or valuable to offer to the readers.  How does one get "That Lovin Feelin" back into their blog?

10 things to get that lovin feelin back:

  • Take a new approach to writing - tell a story, be a commentator
  • Be humorous, if you laugh most likely others will too
  • Tell the story like you are talking to a friend
  • Write about things that you would like to know
  • Get someone to post on your blog as a guest
  • Do an interview with someone who has no idea about the topic (kinda like Leno's "Jay Walking" segment)
  • Take a poll and write a blog on the results
  • Take the first 5 blogs you read and make snippets and comment about them on your blog.
  • Make your blog about others that are doing well or that you feel are up and coming.  Nothing like giving kudos to someone who isn't expecting it.
  • BE YOURSELF!  FIND YOUR VOICE! AMPLIFY IT!

This is my new approach this year.  I hope to entertain, educate and have fun blogging.  If I do, then I  am sure I will be blogging for a long while to come.

I would love to hear how you keep the "Lovin Feelin" in your blogs.

A6PBB3U7U3MC


Social Networking on the Rise

Kim Kolb - Saturday, November 14, 2009

Web 2.0 is the latest evolution of search engine technology. Today it’s no longer good enough to have a professional-looking webpage and a blog. Successful companies are posting viral videos on Youtube, creating Facebook Fan Pages, Myspace pages, getting followers on Twitter, Connecting with other colleagues on LinkedIn and applying cutting-edge technology to their core business principles. Now business owners big and small are looking to get these services to help them catch up with this ever-evolving phenomenon.

According to a 2009 Deloitte survey, 94% of business executives plan on ramping up their social networking participation over the next 12 months. Additionally, nearly 40% of businesses are hiring full-time professionals at an online marketing company to manage their social networking strategies.

Francois Gossieaux, a senior fellow with the Society of New Communications Research, says there are still “plenty of companies who do not realize the power of communities, and others who have not yet figured out the proper approach for leveraging communities as part of their business.” He adds, “Businesses are truly becoming social again, and companies should look to leverage the collective wisdom of their employees, customers and partners in order to innovate faster, reduce costs and bolster their bottom lines."



A Professional website design on a solid foundation is the first step towards your Online Success.  Your Online presence needs to engage your potential customers by Calls-to-Action and the Remarkable content you display.    

Whether you are one of the companies already on the Web 2.0 wave or just starting out, the rules of Marketing your company have changed.  If you are not capitalizing on the Social Media, Blogs, RSS tools that are available to you, you are missing out. 

Today the success of marketing your company does not rely on the size of your budget rather the time and willingness you have to put into your online marketing presence.  I think some companies would rather throw dollars at the marketing than to put time into it.  I think this is one of those times when we find out who the "Real Players" are.

Thoughts?


Facebook has become the Social Connection to 300 million

Kim Kolb - Tuesday, October 06, 2009

Facebook has become a huge part of social media these days.  This tool that was designed back in 2004 for college students has grown to 300 million users.  Mark Zuckerman who at the time of inception was a college student who wanted a way for college students to be able to communicate with each other.

It is reported by The Daily Mustang, that each day, people around the world spend more than six billion minutes on Facebook, where they post 40 million status updates and become fans of 10 million pages.

When Facebook started out, it took almost 5 years to grow to 150 million users.  In nine months, Facebook has grown from 150 million users to 300 million. 

Growth of Facebook is being attributed to the 35 and older crowd.  The fastest pace of growth comes from older Americans according to iStrategy Labs.  People 55 and older grew by 513 percent since July of 2009, and now that group makes up 8 percent of all active Facebook users. 

A lot of 55 and older people enjoy Facebook because of the distance between family members.  They can see their grand kids growing up right there on their screen instead of waiting to have the family visit.  Speaking as a Facebook user in the 35 + group, I have tried to get my Dad and Mother-in-law to get an account and they both seem uninterested.  I have express the fact that they can see pictures and only let the family be their friends.  But to no avail they have not yet become Facebook members.  Maybe I can make them a profile and show them how easy it is to use. 

According to some polling of SMU students, they are a little disturbed at the older crowd using Facebook.  In fact Since Jan 2009, student only make up 25% of the Facebook active members.  Users aged 18 – 24 have fallen from 41% to 25%.  This is still an increase of 1 million users in 6 months among that age group.

Facebook, I believe is becoming more than a social networking outlet.  Yes, most people use it to keep up with their friends and family, but Facebook also provides a business aspect that can be used to capture leads by "word of mouth" so to speak.  This could be the reason for the increased number of 35+ people.  They are using Facebook Fan Pages to get people to notice their brand and to become known.

Kudos to the 35+ people who have transformed what was once only for geeks and college kids to something useful in every day life and business.


Social Media is Altering the Media Landscape

Dave Kolb - Thursday, October 01, 2009
Did you know just how much Social Media is taking over our everyday lives?

These numbers are staggering! This is another official update to the original "Shift Happens" video. This completely new Fall 2009 version includes facts and statistics focusing on the changing media landscape, including convergence and technology. It was developed in partnership with The Economist. For more information, or to join the conversation, please visit http://mediaconvergence.economist.com and http://shifthappens.wikispaces.com.




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