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We blog about design, technology, marketing and business on the web. Feel free to chime in anytime with your thoughts and comments. Established 2005 in Colorado Springs, Colorado by HighTouch Internet Marketing and Web Design.

Why Doesn't Blogging Come Natural To Us

Kim Kolb - Monday, February 01, 2010
How many of you reading this blog post actually write your own blog?  How many of you only comment on other blogs?  How many of you are really Awesome and both write your own blog and comment on other blogs?

Why do I ask all these questions?  Because I think for most people, blogging is not a natural thing.  Yes, we can compose an email and write a few paragraphs to our colleagues, but to sit and write about something that we then share with the world is quite an overwhelming experience.

When I started Blogging, I was committed to 3 times a week. Why?  Because that is what the experts told me. The avid Bloggers.  The guys who make money blogging.  I can do this I thought.  I started off well.  I blogged twice in one week.  I missed that third one.  The next week I did two.  Then after that, I just did one a week.  This went on for awhile and then I just stopped.

When I reflect back on my short blogging experience I wondered why I didn't blog more?  I definitely read tons of blogs.  I got to thinking about how someone could come up with the content for a blog.  How do you figure out every day what to write?  Sometimes bloggers do a couple of blogs a day.  How are they so inspired.  I was overwhelmed and didn't feel that I had anything to contribute.  My blogs consisted of content from other blogs that I felt I could do a better job at writing.  I figured the experts were already writing the good stuff.  Seriously, how many "10 ways" of anything can you have of one subject?

After about a month of no blogging, I decided to check our google analytics... Man, that was a depressing image.  Our stats went from about 200 + visits a day to 0.  Yep, that's right, a big goose egg.  

So what do you do when you have hit the bottom?  The only thing you can do and that is pick yourself up, brush off the cobwebs and start again.

I can successfully report that I have blogged for three days (Friday, Sunday, and Monday).  Hey it's a start. This time I have made it a priority.

How do I find content and the time for my blog?  I have decided that my thoughts may not be as profound as others, but that someone out there feels or felt like I did or do.  I think what I have to say can help someone either by inspiring them or making them feel like they are not alone.  Now the time part, I get up every morning and do the same thing.  Feed my cats, grab a cup of coffee and head to my computer for Emails, Facebook, and sign onto HootSuite.  I have added blogging to my morning ritual.  So far so good!

Although blogging hasn't felt real natural to me, what does feel natural is my writing style.  Everyone has one.  My style of writing is as if I am talking to my best friend.  I write like I speak.  Why is this important? Authenticity is one of the most important factors when blogging.  If you aren't sincere, the reader will pick up on that and probably won't be back.

I like to be funny in my writing.  Sometimes, and I shouldn't say this, but I make myself laugh!  I have found a few authors of some great books who write like they speak.  It makes for an engaging read.  Believe me, I have to really be engaged. My attention span is shorter than one of those curly shoestring laces.

I hope this has helped someone.  I would really like to know the answer to the very first questions.  Think of it as a poll.

How many of you write your own blog?  
How many of you only comment on other blogs?  
How many of you are really Awesome and both write your own blog and comment on other blogs?

Blogging Really Affects Your Site Traffic

Kim Kolb - Friday, January 29, 2010
What I am about to share with you is a personal account of my blogging experience.  Since I am blogging about this, I have to think that there are others out there that feel the same way.  By blogging about this experience I hope to bring a little entertainment, but most of all, the importance blogging is to your search results and the traffic to your site.  I plan to blog about things I have learned over the last six months of my short Social Media life.

Let's get started.  I started with Social Media back in July 09.  I was so excited to attend the FREE IMU classes, offered by Hubspot, to help me learn all there is to know about Social Media, Inbound Marketing, Blogging, and SEO.  We had a variety of speakers, all Thought Leaders in their field.  Social Media had been around awhile but there were over 5000 students in that first IMU class, so I would say there were alot of people getting on board.

So, I started Tweeting, Blogging, posting to Facebook, and LinkedIn.  I quickly realized that I was 
overwhelmed.  How can these thought leaders be all over the place?  Don't they get tired of doing all this posting?  

One thing I did realize is that people were coming to the site, they were subscribing to my blog, following me on Twitter, Facebook, LinkedIn, it was some happy times.  I felt good.

Then...I stopped blogging.  I still Tweeted and Facebooked religiously.  My stats started to drop. Visitors to my site are almost none.  It was at that point.. Yesterday, Jan 28th, that I decided that along with my morning Twitter, Facebook, cup of coffee reading, I would add Blogging back to my mix.

What is the point of this story... Blogging is very CRUCIAL to your website traffic.  Above all else, BLOG. This is what puts fresh content on your site.  This is what gets people engaged with you.

If you dropped the ball on blogging like I have, pick it up and get rolling again.

Tell me about your experiences with Blogging, I would love to hear about your ups and downs.

Next up...How did I make my life easier with Social Media

A6PBB3U7U3MC

Which Blogging Software to use

Kim Kolb - Wednesday, December 02, 2009
Hello to all my fellow Bloggers.

I come to you today as a community of well knowledge people who want to help. This is one reason I love blogging so much. I love the feedback that people are willing to give. 

So, here is my dilemma. I need a Rockin Blog Software Platform! I hope that by getting your feedback, I will also be able to better serve my clients by being able to provide a case study and a recommendation to them and yes; I will share this with the Blogosphere. 

Here is the scoop. I currently have a CMS that has integrated blogging software. Yeah, that’s the good news. The blogging software DOESN’T talk to any other types of tracking tools or analytics tools. The one tool that truly bums my groove is that I can’t get it to hook into Technorati and the software company doesn’t feel this is a huge issue right now, although the forum on this is huge (which means others out there confirm I am not crazy). I can’t even get it to connect to Google so I can set a goal on how many subscribers I get through my RSS like Avinash Kaushik talked about in the last Webinar with HubSpot's Inbound Marketing University. This is the Bad news. 

So, I come to you for suggestions on blogging software:

  • What is the blogging software you use and why do you like it? 
  • Does it hook into all the cool tools that HubSpot recommends to get found?
    • Technorati 
    • Google Goals 
    • I am sure there are more and please feel free to share 
  • Does it give you complete control over the design of your Blog and if not what kind of limitations does it have (Dave loves to design and have control)? 

Since I am fairly new to blogging, I would appreciate any advise you have. I subscribe to some really cool RSS feeds and I read all the important info, but most of you have been doing this longer and know the tips, tricks on getting found and that is what I want, to get found by more, I am convinced the blogging software has a huge impact on this. 

As a Web Design and Marketing Company, I am starting to think that websites are a dying breed, like outbound marketing. Blogs can accommodate just about anything we need to convey to the world and most times our Blog gets picked up by Google faster than our website. So HubSpot, HATS of to YOU! 

Thanks in advance to all who comment on this Blog! I also hope to make some new friends during this process.

NSA549VW9GZA



Social Networking on the Rise

Kim Kolb - Saturday, November 14, 2009

Web 2.0 is the latest evolution of search engine technology. Today it’s no longer good enough to have a professional-looking webpage and a blog. Successful companies are posting viral videos on Youtube, creating Facebook Fan Pages, Myspace pages, getting followers on Twitter, Connecting with other colleagues on LinkedIn and applying cutting-edge technology to their core business principles. Now business owners big and small are looking to get these services to help them catch up with this ever-evolving phenomenon.

According to a 2009 Deloitte survey, 94% of business executives plan on ramping up their social networking participation over the next 12 months. Additionally, nearly 40% of businesses are hiring full-time professionals at an online marketing company to manage their social networking strategies.

Francois Gossieaux, a senior fellow with the Society of New Communications Research, says there are still “plenty of companies who do not realize the power of communities, and others who have not yet figured out the proper approach for leveraging communities as part of their business.” He adds, “Businesses are truly becoming social again, and companies should look to leverage the collective wisdom of their employees, customers and partners in order to innovate faster, reduce costs and bolster their bottom lines."



A Professional website design on a solid foundation is the first step towards your Online Success.  Your Online presence needs to engage your potential customers by Calls-to-Action and the Remarkable content you display.    

Whether you are one of the companies already on the Web 2.0 wave or just starting out, the rules of Marketing your company have changed.  If you are not capitalizing on the Social Media, Blogs, RSS tools that are available to you, you are missing out. 

Today the success of marketing your company does not rely on the size of your budget rather the time and willingness you have to put into your online marketing presence.  I think some companies would rather throw dollars at the marketing than to put time into it.  I think this is one of those times when we find out who the "Real Players" are.

Thoughts?



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