Filter The Noise
We blog about design, technology, marketing and business on the web. Feel free to chime in anytime with your thoughts and comments. Established 2005 in Colorado Springs, Colorado by HighTouch Internet Marketing and Web Design.
Why Doesn't Blogging Come Natural To Us
| Kim Kolb - Monday, February 01, 2010 |
Blogging Really Affects Your Site Traffic
| Kim Kolb - Friday, January 29, 2010 |
Which Blogging Software to use
| Kim Kolb - Wednesday, December 02, 2009 |
I come to you today as a community of well knowledge people who want to help. This is one reason I love blogging so much. I love the feedback that people are willing to give.
So, here is my dilemma. I need a Rockin Blog Software Platform! I hope that by getting your feedback, I will also be able to better serve my clients by being able to provide a case study and a recommendation to them and yes; I will share this with the Blogosphere.
Here is the scoop. I currently have a CMS that has integrated blogging software. Yeah, that’s the good news. The blogging software DOESN’T talk to any other types of tracking tools or analytics tools. The one tool that truly bums my groove is that I can’t get it to hook into Technorati and the software company doesn’t feel this is a huge issue right now, although the forum on this is huge (which means others out there confirm I am not crazy). I can’t even get it to connect to Google so I can set a goal on how many subscribers I get through my RSS like Avinash Kaushik talked about in the last Webinar with HubSpot's Inbound Marketing University. This is the Bad news.
So, I come to you for suggestions on blogging software:
- What is the blogging software you use and why do you like it?
- Does it hook into all the cool tools that HubSpot recommends to get found?
- Technorati
- Google Goals
- I am sure there are more and please feel free to share
- Does it give you complete control over the design of your Blog and if not what kind of limitations does it have (Dave loves to design and have control)?
Since I am fairly new to blogging, I would appreciate any advise you have. I subscribe to some really cool RSS feeds and I read all the important info, but most of you have been doing this longer and know the tips, tricks on getting found and that is what I want, to get found by more, I am convinced the blogging software has a huge impact on this.
As a Web Design and Marketing Company, I am starting to think that websites are a dying breed, like outbound marketing. Blogs can accommodate just about anything we need to convey to the world and most times our Blog gets picked up by Google faster than our website. So HubSpot, HATS of to YOU!
Thanks in advance to all who comment on this Blog! I also hope to make some new friends during this process.
NSA549VW9GZA
Social Networking on the Rise
| Kim Kolb - Saturday, November 14, 2009 |
Web 2.0 is the latest evolution of search engine technology. Today it’s no longer good enough to have a professional-looking webpage and a blog. Successful companies are posting viral videos on Youtube, creating Facebook Fan Pages, Myspace pages, getting followers on Twitter, Connecting with other colleagues on LinkedIn and applying cutting-edge technology to their core business principles. Now business owners big and small are looking to get these services to help them catch up with this ever-evolving phenomenon.
According to a 2009 Deloitte survey, 94% of business executives plan on ramping up their social networking participation over the next 12 months. Additionally, nearly 40% of businesses are hiring full-time professionals at an online marketing company to manage their social networking strategies.
Francois Gossieaux, a senior fellow with the Society of New Communications Research, says there are still “plenty of companies who do not realize the power of communities, and others who have not yet figured out the proper approach for leveraging communities as part of their business.” He adds, “Businesses are truly becoming social again, and companies should look to leverage the collective wisdom of their employees, customers and partners in order to innovate faster, reduce costs and bolster their bottom lines."
A Professional website design on a solid foundation is the first step towards your Online Success. Your Online presence needs to engage your potential customers by Calls-to-Action and the Remarkable content you display.
Whether you are one of the companies already on the Web 2.0 wave or just starting out, the rules of Marketing your company have changed. If you are not capitalizing on the Social Media, Blogs, RSS tools that are available to you, you are missing out.
Today the success of marketing your company does not rely on the size of your budget rather the time and willingness you have to put into your online marketing presence. I think some companies would rather throw dollars at the marketing than to put time into it. I think this is one of those times when we find out who the "Real Players" are.
Thoughts?
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