Filter The Noise

Great Job Bardia and the Business Catalyst team!

I come to you today as a community of well knowledge people who want to help. This is one reason I love blogging so much. I love the feedback that people are willing to give. 

So, here is my dilemma. I need a Rockin Blog Software Platform! I hope that by getting your feedback, I will also be able to better serve my clients by being able to provide a case study and a recommendation to them and yes; I will share this with the Blogosphere. 

Here is the scoop. I currently have a CMS that has integrated blogging software. Yeah, that’s the good news. The blogging software DOESN’T talk to any other types of tracking tools or analytics tools. The one tool that truly bums my groove is that I can’t get it to hook into Technorati and the software company doesn’t feel this is a huge issue right now, although the forum on this is huge (which means others out there confirm I am not crazy). I can’t even get it to connect to Google so I can set a goal on how many subscribers I get through my RSS like Avinash Kaushik talked about in the last Webinar with HubSpot's Inbound Marketing University. This is the Bad news. 

So, I come to you for suggestions on blogging software:

• What is the blogging software you use and why do you like it? 
• Does it hook into all the cool tools that HubSpot recommends to get found?
  • Technorati 
  • Google Goals 
  • I am sure there are more and please feel free to share 
• Does it give you complete control over the design of your Blog and if not what kind of limitations does it have (Dave loves to design and have control)? 

Since I am fairly new to blogging, I would appreciate any advise you have. I subscribe to some really cool RSS feeds and I read all the important info, but most of you have been doing this longer and know the tips, tricks on getting found and that is what I want, to get found by more, I am convinced the blogging software has a huge impact on this. 

As a Web Design and Marketing Company, I am starting to think that websites are a dying breed, like outbound marketing. Blogs can accommodate just about anything we need to convey to the world and most times our Blog gets picked up by Google faster than our website. So HubSpot, HATS of to YOU! 

Thanks in advance to all who comment on this Blog! I also hope to make some new friends during this process.

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SEO Requirements when considering a Content Management System (CMS)

If you're planning on getting serious about SEO, you need a good Content Management System (CMS). Whether or not you do it in house, or outsource the SEO work, an intuitive, SEO-based CMS system will save you loads of money in the long run.

Here's why: There's no magic to SEO. Sure, there are a few general guidlines to follow when properly optimizing content, but a lot of the work is trial and error. A good CMS will allow you, or your SEO professional to modify text and keywords without EVER accessing the code. This will save time for whoever is doing it, thereby saving you money. When considering a Content Management System (CMS) for your website redesign, there are some very important SEO requirements you should consider. Any CMS you consider should allow you to modify the following with ease:

• Page title
• URL (especially the stuff after the ".com/")
• Page Headings (H1 tags)
• Hyperlink text
• 301 Redirect pages you want to remove, or point to other pages (very important)
• Navigation text
• Meta keywords
• Meta description

If you are evaluating a CMS without all the above requirements, you should look elsewhere.