- 75% created a company page on Facebook or LinkedIn
- 69% post status updates on Facebook or LinkedIn
- 26% use Twitter to talk about their industry expertise
- 39% have a blog to talk about expertise
Filter The Noise
We blog about design, technology, marketing and business on the web. Feel free to chime in anytime with your thoughts and comments. Established 2005 in Colorado Springs, Colorado by HighTouch Internet Marketing and Web Design.
Small Businesses Using Blogging and Social Media WIN
| Kim Kolb - Friday, March 05, 2010 |
Social Media Efforts Paid Off
| Kim Kolb - Wednesday, March 03, 2010 |
As you know I have been on this blogging kick of late. No, I have not made my goal of blogging every day, but I have definitely written more than I ever have. Today, I write this blog because I had a really awesome experience that I wanted to share.
One of our clients called me today to tell me what a great job he thought I was doing on blogging. He said that he felt that they really hit the point for someone struggling or just getting started. He said he didn't comment on them because he felt there was nothing to add and that instead he wanted to call and tell me this. He said "Kim, I know many people read your blog and I too read everyone, I just wanted to let you know that I think they are great and that although I don't comment on them, know that I really liked them." He said that he was in the "silent majority" of people who often read blogs and really feel impacted but that don't leave a comment.
I did explain to him that once his blog is up that he will indeed want to leave the "Silent Majority" and start leaving comments on the blogs he reads and feels impacted by, as this leaves inbound links back to his site. He was way excited about this new discovery that I am sure he will be leaving his comments behind from now on.
I just want to "Thank Joe" for sharing his thoughts with me. You really made my day. Like I said, most people will probably not receive a call thanking them for their posts, but I am sure you will receive an email or a comment left by someone that let's you know that you are indeed doing a great job!
So, what is the take away from this...BLOG! BLOG! BLOG! People are waiting to hear what you have to say. For the skeptics out there, here is quote from one of my favorite authors (Avinash Kaushik) who says, "If at first you don't succeed, keep on sucking till you do succeed.” Because if you never suck at something, then how do you ever improve it?
Has anyone else had any really cool kudos they want to share? I would love to hear them.
Blogging : Try it, You'll Like it
| Kim Kolb - Wednesday, March 03, 2010 |
- Find a blogging platform. Wordpress.org is a self hosted solution that many bloggers use and are very happy with. Wordpress has zillions of templates to choose from so you could be up and running in minutes. It also has a CMS built in so you can actually create pages. We call this a Blog First website.
- Go out and find other blogs that you find interesting and start subscribing to their feeds through RSS. As you comment on other blogs and your leave behind remarkable content, you build a reputation of being a "Thought Leader".
- START BLOGGING and COMMENTING.
- Submit your RSS feed to Technorati. Technorati is also a great blogging repository that indexes tons of different blogs. Go search and find some to subscribe too.
- It is recommended that you try to blog at least 3 times a week. Do what you can, once you get into it, it will become habit.
- Don't make your blog posts too long. Try to do about 400 words. Blogs that are too lengthly can lose the reader and they will abandon your post. Or break it up into multi blog posts over time.
Super Bowl XLIV : Tweeters Talk About Your Brand
| Kim Kolb - Monday, February 08, 2010 |
Super Bowl XLIV brought Tweeters from all over to talk about the Super Bowl ads that were aired.
Mullen, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that combined tweeting, ad reviews and a host of metrics to let viewers generate and view real time ratings of the TV commercials that ran on the big game.
It was determined that there were a total of 98,656 Tweets collected at BrandBowl2010.
This is a perfect example of being part of the conversation and listening to what consumers are saying about your Brand. I wonder if any of the companies actually were on this Tweetfest last night? The feedback on all ads had positive and negative results.
It was amazing to see the amount of tweets.. At times there were over a 1000 updates as once. It was hard to keep up with them all, but the experience was a great one.
In light of Inbound Marketing being such a great focus right now, last night we experienced OutBound Marketing at its fullest. How many of us watch the Super Bowl for the Ads? I am guilty of this since I am not a huge Football fan. Why do we watch the Commercials if we are so about Inbound Marketing? For me, knowing what I know about Outbound and Inbound Marketing I do it just to see who spends the most. Budweiser, from the amount of commercials I think spent the most. My question is Why?
Pepsi decided this year not to use their money on commercials, instead they decided to use their money on Social Media by starting the Pepsi Refresh Project where they are looking for people, businesses, and non-profits with ideas that will have a positive impact. They have hundreds of people fighting for their cause. What an impact this is having.
What are your thoughts on the Super Bowl Ads? Did it persuade you to go out and act on any of the ads?
Better yet, are you going to continue using your marketing dollars on Outbound Marketing or are you going to give Inbound Marketing a try?
Are You Part of the Conversation about your Company
| Kim Kolb - Friday, February 05, 2010 |
10 Things to Bring Back "That Lovin Feelin" to Blogging Again
| Kim Kolb - Tuesday, February 02, 2010 |
Blogging... can be an unwanted task, although we have been conditioned to blog, it can seem a bit overwhelming and tiresome at times. After all, in order to make an impact in the blogging world, you have to blog at least once a day if not more.
In my last post, I was concerned about restating what was already said. Not have anything new or valuable to offer to the readers. How does one get "That Lovin Feelin" back into their blog?
10 things to get that lovin feelin back:
- Take a new approach to writing - tell a story, be a commentator
- Be humorous, if you laugh most likely others will too
- Tell the story like you are talking to a friend
- Write about things that you would like to know
- Get someone to post on your blog as a guest
- Do an interview with someone who has no idea about the topic (kinda like Leno's "Jay Walking" segment)
- Take a poll and write a blog on the results
- Take the first 5 blogs you read and make snippets and comment about them on your blog.
- Make your blog about others that are doing well or that you feel are up and coming. Nothing like giving kudos to someone who isn't expecting it.
- BE YOURSELF! FIND YOUR VOICE! AMPLIFY IT!
This is my new approach this year. I hope to entertain, educate and have fun blogging. If I do, then I am sure I will be blogging for a long while to come.
I would love to hear how you keep the "Lovin Feelin" in your blogs.
A6PBB3U7U3MC
Why Doesn't Blogging Come Natural To Us
| Kim Kolb - Monday, February 01, 2010 |
Social Media Monitoring Tools
| Kim Kolb - Sunday, January 31, 2010 |
In my effort to help those new at Social Media or who are still trying to get their footing, I am posting just some tips on a couple of tools that I think Rock!
Ever wonder what to use to track ALL the Social Media channels out there? When I first started with Twitter, Facebook, LinkedIn, and Blogging, I really was overwhelmed by having to log into each of them as I needed to post something. It was very time consuming to log in to each system, copy & paste, each post. Sometimes you had to shorten or lengthen the post because there are different character limits for all the channels.
When Facebook came out with the ability to link to LinkedIn and Twitter by putting in a hashtag, I was way excited! I used that for a short while and then I found HootSuite. Hootsuite allows you to track Facebook, Twitter, LinkedIn, and your WordPress, in one location. You can also add to the mix any clients you are also monitoring. You could literally be tracking a 100+ Social Media channels. There is even a little owl that will pop up if you have been inactive for awhile that says "Wake Up".
The next tool I like to use is Klout. It is not a monitoring tool like HootSuite, but rather a tracking tool. It gives you an idea of your Reach, Demand, Engagement, Velocity and Activity for Twitter. I use this to guage how active I have been on Twitter. You can tell when you have contributed because every 48 hours you can update your score. Klout also shows what people you may be influenced by and who may be influenced by you. Really cool when you see that others may be influenced by you.
Best part about these tools, they are FREE!
I am sure there are a ton of tools that people use. It is all about feeling comfortable with them. If you have an awesome tool that you would like to share, I would love to know about it. I am always looking for ways to simplify things.
Blogging Really Affects Your Site Traffic
| Kim Kolb - Friday, January 29, 2010 |
Which Blogging Software to use
| Kim Kolb - Wednesday, December 02, 2009 |
I come to you today as a community of well knowledge people who want to help. This is one reason I love blogging so much. I love the feedback that people are willing to give.
So, here is my dilemma. I need a Rockin Blog Software Platform! I hope that by getting your feedback, I will also be able to better serve my clients by being able to provide a case study and a recommendation to them and yes; I will share this with the Blogosphere.
Here is the scoop. I currently have a CMS that has integrated blogging software. Yeah, that’s the good news. The blogging software DOESN’T talk to any other types of tracking tools or analytics tools. The one tool that truly bums my groove is that I can’t get it to hook into Technorati and the software company doesn’t feel this is a huge issue right now, although the forum on this is huge (which means others out there confirm I am not crazy). I can’t even get it to connect to Google so I can set a goal on how many subscribers I get through my RSS like Avinash Kaushik talked about in the last Webinar with HubSpot's Inbound Marketing University. This is the Bad news.
So, I come to you for suggestions on blogging software:
- What is the blogging software you use and why do you like it?
- Does it hook into all the cool tools that HubSpot recommends to get found?
- Technorati
- Google Goals
- I am sure there are more and please feel free to share
- Does it give you complete control over the design of your Blog and if not what kind of limitations does it have (Dave loves to design and have control)?
Since I am fairly new to blogging, I would appreciate any advise you have. I subscribe to some really cool RSS feeds and I read all the important info, but most of you have been doing this longer and know the tips, tricks on getting found and that is what I want, to get found by more, I am convinced the blogging software has a huge impact on this.
As a Web Design and Marketing Company, I am starting to think that websites are a dying breed, like outbound marketing. Blogs can accommodate just about anything we need to convey to the world and most times our Blog gets picked up by Google faster than our website. So HubSpot, HATS of to YOU!
Thanks in advance to all who comment on this Blog! I also hope to make some new friends during this process.
NSA549VW9GZA
Recent Posts
- Small Businesses Using Blogging and Social Media WIN
- Social Media Efforts Paid Off
- Blogging : Try it, You'll Like it
- Are you a Digital Native or a Digital Immigrant
- Super Bowl XLIV : Tweeters Talk About Your Brand
- Are You Part of the Conversation about your Company
- Twitter : Quality vs Quantity
- 10 Things to Bring Back "That Lovin Feelin" to Blogging Again
- Why Doesn't Blogging Come Natural To Us
- Social Media Monitoring Tools
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